![]() This is unlikely to change with the new CBS package or the ABC updates, partially due to union contracts. Fox and NBC also have creative services hubs that service their owned stations, while CBS does not. That design is expected to follow the larger “deconstructed eye” branding that has already debuted across entertainment, sports and news programming in various forms.ĪBC is the last network group to switch to a shared graphics package, with CBS, Fox, NBC and Telemundo having standardized looks across their owned stations. Sources indicate to NewscastStudio that the timeline at CBS is in flux after key staff departures and as the design has not been finalized. Vivid Zero has quickly become ABC’s go-to design team, having recently worked on network programming including “ The View” and the 2022 rebrand of “ Good Morning America.”ĪBC Owned Television Stations declined to participate in this story but NewscastStudio was able to confirm details with multiple sources across the station group.ĬBS is also working on a new group package for its owned-and-operated stations with the launch planned for fall. This ultimately means each ABC-owned station may have a different finished product while sharing the same DNA from the initial research. ![]() SmithGeiger’s creative services division, Vivid Zero, led the design effort and has created a toolkit of design elements for the stations, with each finalizing implementation and customization at the local level. The look moves toward a flat design aesthetic with opacity and overlays, losing the lens flares and 3D found on many ABC stations. The new ABC Owned Television Stations package is the product of three years of development with consulting firm SmithGeiger, which conducted extensive research for the redesign effort. WLS, the ABC-owned station in Chicago, has quietly switched over to new weather graphics which are the first pieces of a new overall graphics package redesign for the station and a jumping-off point for its sister stations. ![]()
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